Offering different emoji will also mean that Facebook will start to tally and show those different responses: so, just as today you see how many people and who Liked a post, now you will see which people loved it, or found it surprising, or sad, and so on.įor Page owners and publishers, this data collection will also eventually make its way to Facebook’s analytics dashboard. “Typing on mobile is difficult,” Mosseri says, “and this is way easier than finding a sticker or emoji to respond to in the feed.” Mosseri says that some people were already using Stickers as a wordless way of registering their responses, but this will give them a quicker way to do this. Mobile is increasingly the default platform for more and more Facebook users, so the fact that some people don’t like to spend time tapping out responses on mobile handsets is an important thing to address for a social network that very much relies on user engagement to work as a business. Then there is the issue of people interacting on mobile devices. Sometimes a thumbs-up simply isn’t the quick response that you are looking for, if the news in question is shocking in a bad way for example. On mobile, the emoji will come up when you touch the like button on your screen on desktop they will come up as you hover the mouse over the like or click on it.įacebook’s move to add in the emoji come from a few different challenges and trends that the social network was noticing.įirst, there was the basic demand that users were making of Facebook to provide more than just a simple like. (Although you could see how this would make a lot of sense in a product like Instagram, too, for example.) The new set of reactions will appear across both mobile and desktop versions of the app and on all posts in the News Feed - be they from friends, Pages/accounts you follow, or advertisers.Īt this point, there are no plans to put them into Messenger or other Facebook-owned products, Mosseri tells me. More generally, a small set of reactive emoji is definitely a familiar interface for online users: social networks like Path and sites like Buzzfeed already give users the ability to respond to posts with different reactions beyond simple likes and faves. It turned out that Facebook had even filed a patent for how such an emoji response feature might work and look. In the wake of reports that Facebook was working on a “dislike” button in September, our own Josh Constine predicted that Facebook might instead offer a small selection of emoji, similar to the reaction buttons Path offered back in 2012. Having more reactive set of emoji might sound familiar to you.
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Ireland is English speaking, while Spain lets Facebook test out how well the wordless emoji play with non-English users.) Now, instead of the reaction being sent to you while the app is open, you may also opt for push notifications to alert you.(The reason for those two countries? Adam Mosseri, Facebook’s director of product, says it’s because both have largely national user bases without extensive international friend networks, so they work better as closed test groups. That has since changed in this newest beta build.
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However, up to this point, the feature would not notify you of the reaction through push notifications. READ MORE Elden Ring Expected to Sell 4 Million Units in Five WeeksĪccording to reports, the WhatsApp reactions feature has been in development for some time already.
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Users simply hold down on the like button to choose the specific reaction they want for the post. If you have used Facebook reactions in the past, this won’t be anything new to you. According to the beta, WhatsApp is getting a special reactions feature that will allow users to react to messages as they would on Facebook.Īccording to the latest build, the WhatsApp reactions rely mainly on notifications to send responses to users depending on how they react to texts on the app. Facebook has released the newest version of WhatsApp 2.21.24.8 in beta that includes an interesting new feature.